CLAUDIA RAMIREZ / FOUNDER
A NUMBER. NOT A LIMIT.
FOR CLAUDIA, LOOKING YOUNG ISN’T ABOUT CHASING THE PAST. IT’S ABOUT PROTECTING THE ENERGY, CURIOSITY AND CONFIDENCE THAT KEEP YOU FEELING ALIVE.
01 / HER INFLUENCE
THE WOMAN BEHIND
@CRAMPHOTOS.
LONG BEFORE YELLOW BECAME A BEAUTY WORLD, CLAUDIA WAS ALREADY INSPIRING A COMMUNITY ONLINE AS @CRAMPHOTOS. HER PRESENCE, STYLE AND UNMISTAKABLE ENERGY MADE WOMEN WANT TO KNOW HER SECRET.
AT 41, CLAUDIA IS OFTEN MISTAKEN FOR 24. SHE BECAME LIVING PROOF OF THE IDEA AT THE HEART OF YELLOW: YOUTHFULNESS IS SOMETHING YOU EXPRESS THROUGH RADIANT SKIN, CONFIDENCE AND THE WAY YOU SHOW UP IN THE WORLD.
02 / WHY YELLOW
BEAUTY HAS
NO EXPIRATION
DATE.
YELLOW WAS CREATED FOR WOMEN WHO REFUSE TO LET A NUMBER DECIDE HOW VISIBLE, SENSUAL OR RADIANT THEY ARE ALLOWED TO FEEL.
03 / HER VISION
CONFIDENCE,
MADE VISIBLE.
CLAUDIA CREATED YELLOW TO TURN HER BEAUTY PHILOSOPHY INTO DAILY RITUALS: SKINCARE THAT KEEPS SKIN LOOKING FRESH, LUMINOUS AND ALIVE, AND MAKEUP THAT AMPLIFIES THE WOMAN USING IT—NEVER HIDES HER.
“YELLOW ISN’T JUST A COLOR. IT’S THE ENERGY YOU CARRY INTO THE WORLD.”SHOP CLAUDIA’S WORLD
04 / CLAUDIA'S BEAUTY PHILOSOPHY
BEAUTY, EXPLAINED
WITH INTENTION.
CLAUDIA'S VISION OF BEAUTY IS SIMPLE: CARE FOR THE SKIN, KEEP THE RITUAL PERSONAL AND LET CONFIDENCE BE THE FINISH.
CREATED BY CLAUDIA RAMIREZ